Bellway has refreshed its brand as it celebrates its 80-year history and ten years as a five-star housebuilder. The housebuilder said it was updating its branding to meet the changing needs of its customers, with the modernised brand showing “greater flexibility and character, designed to appeal to a broad range of buyers”. Bellway has created a “digital-first” framework to reflect its evolution and growth trajectory, it said. It added that it was developing new digital tools and “enhanced online journeys” for customers.