Capital venture

June 1, 2002
<b><b>Wimpey is still perceived as a &amp;“box basher&amp;” by some London land agents. But George Wimpey Central London, the firm&amp;’s fledgling capital city operation, is out to change that view. Ben Roskrow talks to managing director Graeme Dodds</b></b><br><b>When Peter Johnson took over as Wimpey group chief executive 18 months ago, he signalled a new start for the UK&amp;’s biggest housebuilder. Johnson had a clean sheet of paper and everything was subject to change.</b><br><b>He immediately integrated the Wimpey Homes and McLean Homes businesses which had been run as separate operating companies since the McLean buy up in 1995. And he turned his attention to his regional company network and the duplication caused by the autonomy of Wimpey and McLean.</b><br><b>Of the 29 regional businesses in the group, Johnson closed nine and launched just one new business. He also decided to put the George back into the George Wimpey name. </b><br><b><b>opportunity for dodds</b></b><br> At that time Graeme Dodds was running Wimpey&amp;’s northern home counties operation out of Luton. But with McLean having offices at Milton Keynes and Hatfield, the writing was on the wall for the Bedfordshire-based set up. Sure enough it was one of the nine, and Dodds - having been with …

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