<b><b>In its brochure for its Royal Arsenal site, Berkeley makes no mention of the development&amp;’s real location. Woolwich is not an easy sell, but Pidgley&amp;’s team rarely falters and is confident of success with this 700-plus new home development on the south eastern bank of the Thames. Jeremy Gates reports</b></b><br><b>When investors buy many of the homes in large inner city developments, a new financial logic begins to enter the market place: cheapest areas actually become more attractive because they offer greater potential for future price rises.</b><br><b><b>tough test</b></b><br> Berkeley Homes, undisputed industry leader in mixed use redevelopment of brownfield sites, has not faltered yet in any of its major refurbishment projects in southern, central and northern England. But it faces one of its toughest tests on the banks of the Thames at Woolwich, a blighted stretch of south London which has been largely bypassed by the capital&amp;’s booming property market.<p></p><p>But there is a certain symmetry in urban renewal on this particular stretch of the riverbank. The revival which stuttered into life in London&amp;’s Docklands and reached Greenwich only with the Millennium Village, is set to transform Woolwich in 2002 before it delivers the long-promised resurgence of Thames Gateway, on either side …