Greenfield...

Dec. 1, 2001
<b><b>E-challenged</b></b><br> Although Greenfield is a long-term shareholder in Prowting, he was still a little disconcerted by a newspaper advert inviting readers with spare time on their hands to put themselves forward for selection as a non-executive director of this most esteemed housebuilding company.<p></p><p>Social inclusiveness is among the buzz words of the age, but is this taking things just a little too far?</p><p>Sadly, the job requires &amp;“a commitment to the application of IT and e-commerce&amp;”, which would sink <i>Greenfield&amp;’s</i> application at the first interview.</p><p><b><b>Sept 11 fallout</b></b><br> Jobs are going, impressive brands such as Beaufort are fading away, budgets are being slashed and regional offices are in danger of closing.</p><p> Can it get worse? If selling bungalows in Bognor is begininng to feel as hard as drawing teeth, spare a thought for the team behind a high profile advertising campaign launched in <i>The Financial Times</i> in what seems like those distant, carefree days of July.</p><p>The advert for One Central Park promised: &amp;“New York&amp;’s First 5 Star Residences&amp;” in two crystalline towers with &amp;“magnificently appointed residences starting on the 52nd floor, with full floor custom residences priced upon request&amp;”.</p><p>The<i> Pink &amp;‘Un</i> is rumoured to have lost 40% of its advertising in recent weeks, …

Continue reading

To continue reading this article please login or register.

Login

Forgot your password?

Register for free

Quick and free registration

Register