<p></p> <br><p>The Housing Forum today (April 1) called for a radical shake-up of housebuilding and planning priorities to better accommodate current market conditions and better insulate for future market recovery. Unveiling the findings of its Reaching for Recovery report, The Housing Forum highlighted the urgent need to review funding and planning models, re-evaluate land value and quality standards and ultimately reinstate a stronger sense of realism about the short and long term challenges facing the house building industry. <br></p><p> Jeffrey Adams, chairman of The Housing Forum and group chief executive of United House, said: “The need to increase housing volumes and improve existing homes does not lessen in the wake of the financial crisis – rather the challenges and timescales for delivering reform simply become tighter and shorter. Without a radical shake up to how we value land, maximise existing stock and the steps we take to fund, plan and upskill for new development we may fall well short not only of our targets, but of the prospect of a sustainable market recovery.” </p> <br><p>The key recommendations are: </p> <br><p><strong>Working through housing market changes </strong></p> <br><p>Greater access to funding across the full spectrum of the housing market, rather than focusing …