Making a point

Jan. 1, 2002
<b>Brindley Point, Central Birmingham by Redrow Midlands, of Tamworth, Staff</b><p></p><p><br> </p><p><b><b>When you are developing a site opposite one of the most successful developments of the 1990s, you need to make an impact. Redrow has done this with a clever use of colour and cladding at its new Birmingham canalside development. Jeremy Gates reports</b><br><b></b></b><br>It may be symbolic that Redrow&amp;’s first brownfield scheme in the heart of Birmingham occupies a tiny site the shape of a wedge. The major volume player is using its &amp;“In the City&amp;” brand to force itself, as a relative latecomer, into a fast- growing market. </p><p><b><b>Daunting task</b></b><br> In the heart of Britain&amp;’s second city, the challenge is particularly daunting. For it is just across the road and along the canal from the urban revival project which set a benchmark for the rest of the country from 1996.</p><p>Brindley Place - the commercial project built by Argent in the mid-90s with the celebrated Symphony Court flats and houses by Crosby, the Berkeley subsidiary - proved that provincial city centre living was back in favour. The idea was so unlikely five years ago that early buyers were portrayed as tycoons too busy to return to country estates in Worcester each …

Continue reading

To continue reading this article please login or register.

Login

Forgot your password?

Register for free

Quick and free registration

Register