<p>New home reservations at Redrow are up 1% year on year since June, but their value is up 14% as Redrow achieves average selling prices well ahead of 2010. The price increase is down to Redrow's shift of product mix to its New Heritage Collection. </p> <p>Speaking at today's AGM, Redrow chairman Steve Morgan will say: "The housing market continues to be challenging. Yet despite the seemingly endless negative economic news, underlying demand for new homes remains strong and is anticipated to increase."</p>