<b><b>The first week of this month is National Construction Week. Stephen Hoare finds that for any housebuilder willing to embrace the initiative, there are many benefits for that firm and for the wider industry</b></b><br><b>It will involve hundreds of events up and down the country, extensive media coverage, and the focus will be on building. The first week in October sees the start of CITB&amp;’s National Construction Week, a campaign designed to showcase the best the industry has to offer. In the frame will be landmark architecture, civil engineering successes such as the Channel Tunnel Rail Link, millennium projects, construction training and much more. So how will housebuilders fare under the spotlight?</b><br><b><b>massive strides</b></b><br> I spoke to Paul Bower project director for the campaign. For a marketing man who was one time manager of glam rock bands ABC and the Human League, Bower is fully au fait with construction. He can sense a challenge. &amp;“Housebuilding hasn&amp;’t always had the best profile. A lot of press coverage has been devoted to concreting over the green belt - negative stuff.&amp;” He might also have mentioned cowboy builders, inflated house prices, and complaints about poor quality control.<p></p><p> Problems exist and they always seem to attract …