Sales up at Persimmon in challenging market

Persimmon has seen its sales rate increase and forward sales grow year on year despite reporting challenging market conditions and uncertainty ahead of the chancellor’s Budget.

In a trading statement for the period from July 1 2025, the firm said its sales increased by 3% to 0.63 net private sales per outlet per week (2024: 0.61), 0.76 when including bulk sales. The group said it had traded in line with expectations during the period with its current private forward sales position increasing 15% to £2.09 billion. “We are well positioned to achieve our planned growth in 2025, with 83% of this year's expected private delivery already exchanged or completed (2024: 85%),” the statement said.

Persimmon still expects to build 11,293 homes in the year with underlying profit before tax of £429 million.

Dean Finch, Persimmon group chief executive, said: "Persimmon has performed well during 2025, in a challenging market, with increased sales rates, more sales outlets, and robust pricing. This demonstrates the benefit of the investment made in the business in recent years. Our forward sales are up 15% and we remain on track to deliver our 2025 performance in line with market expectations.

"While we are …