<i>Steel frame at Ebbw Vale - Redrow intends to build 2,000 units a year using the system following its link up with Corus </i><p></p><p><b>When one of the steadiest players in the housebuilding market leaps with both feet into the pre-fabrication market, it is time for the whole industry to take notice. Ben Roskrow talks to Redrow boss Paul Pedley about the firm&amp;’s shift into steel frame housing</b><br><b>Redrow chief executive Paul Pedley describes his firm as one that likes to make &amp;“steady progress&amp;” in business terms. &amp;“The firm has only changed direction a couple of times,&amp;” says Pedley, &amp;“most notably in the early 1980s when we switched into private housebuilding. Since then we have had our core housing business which has steadily developed year on year.&amp;”</b><br><b><b>strong message</b></b><br> So Redrow&amp;’s decision to throw itself wholeheartedly into the steel frame market setting up a joint venture with manufacturer Corus is not to be taken lightly. A conservative firm is shifting away from traditional building materials and into the world of prefabrication and framing. There could be no stronger message to the industry that now is the time to look for new and more efficient ways of building our homes.</p><p><b><br> <b>Framing Solutions </b></b><br><b><br> </b><br>Framing …