<b><b>Timber floors are in vogue, backed by a massive media campaign to use wood. But, as Allison Heller reports, there is room for more than one floor covering in the average home</b></b><br><b>From fashionable traditional timber floors through hard wearing laminates, ceramic tiles and carpets, the choice of floor coverings available to housebuilders is almost endless. But home buyers often have a good idea what they are looking for, and the challenge for the industry is to meet their desires in a cost-effective way.</b><br><b><b>wood campaign</b></b><br> The natural beauty and environmental sustainability of solid timber is being strongly promoted by wood.for good through an extensive UK wide marketing campaign. &amp;“We&amp;’re trying to raise the awareness that you can use timber as a sustainable environmental product. People seem to be getting the wrong idea about what timber is,&amp;” says Tony Traynor, UK project manager of the Nordic Timber Council, which is a major funder of the wood.for good campaign. <p></p><p>&amp;“Laminate flooring has taken a great share of the flooring market, and we&amp;’re not having a go at that. We just want to raise awareness that you can have a solid timber floor in your home and it&amp;’s perhaps not as expensive as you …