<b><b>When Persimmon took over Beazer last year, Beazer Homes&amp;’ managing director Nick Smith left and took the summer off. He came back with a new idea and a novel name. Ben Roskrow reports on the emergence of CDC2020</b></b><br><b>&amp;“And the winner is... CDC2020.&amp;” Nick Smith likes the sound of this - not only the &amp;“winner&amp;” bit, but the resonance of the new name. It&amp;’s time, he says, for a housebuilding company name that reflects the new outlook of the industry. &amp;“I really did not want to call the company Nick Smith Homes or Cherry Tree Homes - I think those days have gone,&amp;” he says. </b><br><b><b>name game</b></b><br> What&amp;’s in a name? Not much without the backing of a strong team with big ideas and a masterplan and Smith thinks he has got that. &amp;“On our website we call CDC2020 &amp;‘a modern company for a modern age&amp;’ and this is what we are,&amp;” he says. &amp;“Times have changed. Customers are more clued up and designs and customer care levels are changing to keep up. At Charles Church and Beazer we were moving towards good design and creating places to live. Customers now want things to look good, be branded and have a …