Beko’s HarvestFresh™ tech helps housebuilders meet buyer expectations for wellness, sustainability and durability – all within budget.

Wellness is no longer simply a trend, it’s a key selling point in today’s new homes. With growing demand for health and sustainability, developers are seeking specifications that reflect these values.

Beko’s HarvestFresh™ refrigeration technology meets this need by using a unique three-colour light system in the crisper drawer that mimics the sun’s natural 24-hour cycle, helping preserve vitamins in fresh produce for up to five days longer.

“HarvestFresh™ lets us offer something genuinely different without stretching budgets,” says Mike Beech, National Specification Manager at Beko Appliance Partners. “It aligns with buyers’ health and sustainability values and has proven popular with housebuilders and their customers.”

Available in multiple configurations, Beko’s fridge freezers provide the perfect fit for a wide range of schemes, from entry-level units to premium homes. They also include features like adjustable shelving, spacious storage, Frost Free technology, and energy-efficient performance.

To ensure the durability of its products, Beko stress tests its appliances to the extreme, opening and closing fridge freezer doors 300,000 times, with shelves tested to hold up to 150kg for 8 hours. Beko offers a 10-year parts guarantee and optional 5-year labour warranty, reducing lifetime costs and supporting a repair-over-replace approach.

Recognised as the Which? Best Value Appliance Brand of the Year 2025 for the second consecutive year, Beko continues to deliver trusted performance.

Beko Appliance Partners supports developers with expert advice, tailored product packages, and a comprehensive end-to-end service.

Find out more: appliance-partners.bekoplc.com